C21Kids: World of Wonderz: app platform WunderBox targets D2C

Berlin-based start-up Wonderz was co-founded by CEO Sebastian Wehner, chief evangelist Daniel Acht and chief technology officer Daniel Matzke in 2017 with a mission to revolutionise the direct-to-consumer (D2C) landscape.

As apps on mobile phones and tablets began to transform how people completed daily tasks, from banking to grocery shopping, Wehner realised media companies were not offering a similar product. “Back then, all these firms shared this common problem that all their consumers were suddenly in this completely different and alien place of mobile phones and tablets. And there wasn’t a way to bridge that gap,” he says.

Enter WunderBox, app template software that was launched by Wonderz and was built into a platform with the money raised from its first two clients, WarnerMedia and Canada’s Skyship Entertainment. The platform allows firms to take their IP direct to consumer via an app. Wehner explains: “Our clients, through WunderBox, are given a template app they can completely customise to their liking, a content-management system and, more recently, analytics so they can learn on a basic level what is popular within their own app.”

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